Instagram still gives you one main bio link. The page behind it should match how you want to be seen. Busy layouts and promo blocks fight for attention; a clean page lets people choose in seconds.
Put your Instagram-worthy work first: website, shop, newsletter, booking, or a featured project. Skip the extras you would not put on a business card.
With 1kb.bio you claim a username, edit in the dashboard preview, and publish with Pro when ready. Paste https://1kb.bio/yourname into Instagram. Minimalists and quiet brands use it when they want a link in bio for Instagram without looking like a billboard.
See a sample instagram link in bio page — with a profile photo and the same simple layout you get on 1kb.bio.